Brand-new email marketing software comparative study

email-marketing-softwareWith no less than 111 solutions being analyzed, this comparative study is one of the most representative, compiled works ever performed on this subject. Bruno Forence— along with the other authors of this study, including Jordie van Rijn, Gabriele Braun et Torsten Schwarz— have identified over 350  criteria. The outcome is a 330-pages guide on how to choose an emailing solution.

Guiding you through this choice, but according to which criteria?

In order to define each differentiate of every single solution analyzed on this paper, the authors of this study have decided to divide this analysis into 19 different categories. For instance, this include professional services, pricing, customer-and-market specialized solution criteria, database management, selection and segmentation, content and customization management, among others.

One interesting part of this study sheds light on the data integration and other more frequent plug-ins. With little surprise, Magento has a leading presence, with 50% of its solutions offering integration combined with eBussines solutions. The 2nd in the list is Salesforce, counting up to 47% of the integration field.

In a different domain, the study reveals that 22% of the solutions offer a Freemium mode (free-access solution with limited features) and that 39% of these is in charge of the sender’s time table management during delivery.

Technically speaking, 99% of the solutions are available in a SaaS mode, however 28% of these offer systematically an on-premise mode.

Within this, which is the role of deliverability?

Last but not least, deliverability makes its way through this emailing-solution study. Within each solution, you are able to verify whether they provide deliverability consultancy or not, as well as the actual number of people included in their deliverability teams.

Out of this study, here below we sum up a few insights about deliverability from ESPs:

  • ESPs employ about 2.7 deliverability representatives.
  • The number of people deployed by ESPs into  deliverability fields does not exceed 6.
  • ESPs DMARC processing rate is only 78%.

On the other hand, if we put together the full amount of deliverability experts of the 111 ESPspresented in the here-mentioned study, this number will rise up to 301. Considering that these routers are a representative fraction of the most relevant routers worldwide, we realize that deliverability experts are a rare asset. This is why having a high-performance deliverability monitoring tool remains quite important.

Want to learn more about this study? Visit the Email Vendor Selection website.

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