News Archives - DeliverNow

Brand-new email marketing software comparative study

email-marketing-softwareWith no less than 111 solutions being analyzed, this comparative study is one of the most representative, compiled works ever performed on this subject. Bruno Forence— along with the other authors of this study, including Jordie van Rijn, Gabriele Braun et Torsten Schwarz— have identified over 350  criteria. The outcome is a 330-pages guide on how to choose an emailing solution.

Guiding you through this choice, but according to which criteria?

In order to define each differentiate of every single solution analyzed on this paper, the authors of this study have decided to divide this analysis into 19 different categories. For instance, this include professional services, pricing, customer-and-market specialized solution criteria, database management, selection and segmentation, content and customization management, among others.

One interesting part of this study sheds light on the data integration and other more frequent plug-ins. With little surprise, Magento has a leading presence, with 50% of its solutions offering integration combined with eBussines solutions. The 2nd in the list is Salesforce, counting up to 47% of the integration field.

In a different domain, the study reveals that 22% of the solutions offer a Freemium mode (free-access solution with limited features) and that 39% of these is in charge of the sender’s time table management during delivery.

Technically speaking, 99% of the solutions are available in a SaaS mode, however 28% of these offer systematically an on-premise mode.

Within this, which is the role of deliverability?

Last but not least, deliverability makes its way through this emailing-solution study. Within each solution, you are able to verify whether they provide deliverability consultancy or not, as well as the actual number of people included in their deliverability teams.

Out of this study, here below we sum up a few insights about deliverability from ESPs:

  • ESPs employ about 2.7 deliverability representatives.
  • The number of people deployed by ESPs into  deliverability fields does not exceed 6.
  • ESPs DMARC processing rate is only 78%.

On the other hand, if we put together the full amount of deliverability experts of the 111 ESPspresented in the here-mentioned study, this number will rise up to 301. Considering that these routers are a representative fraction of the most relevant routers worldwide, we realize that deliverability experts are a rare asset. This is why having a high-performance deliverability monitoring tool remains quite important.

Want to learn more about this study? Visit the Email Vendor Selection website.

Message Systems acquires Port25 (PowerMTA)

MessageSystemsLogoTwo weeks ago, Message Systems announced the acquisition of Port25, marker of the popular PowerMTA. Message Systems is the world’s main supplier of emailing infrastructures, running circa 20% of the world’s legitimate email.

This purchase means an important milestone in the email sending arena. Both enterprises offer on-premise solutions to the world’s most massive emailing senders, having as current customers renowned companies such as Facebook, LinkedIn, Twitter, Paypal, American Express. On the other hand, Port25 customer base is also comprised of brands including Salesforce Marketing Cloud, SmartFocus, Microsoft, Mailchimp and many French ESPs.

We already know that Port25 staff will be quickly merged to that of Message System, with both companies headquarters set off just a few miles away.

Besides their different economical structures, features and customer base, these two companies should face no major obstacle to progress easily through this process. As an official PowerMTA reseller, DeliverNow will keep you updated regarding new features and improvements of these services.

In-house deliverability: how to preserve a professionalized team and infrastructure?

Imagine an enterprise willing to perform an in-house routing suite ; what would be the technical as well as human factors it could lack of? Overall, there are four main categories:

  • Campaign Management System.
  • Mail Transfer Agent.
  • Deliverability Monitoring Suite.
  • And more importantly, a deliverability manager, responsible of analyzing deliverability and overseeing any further strategy.

If an MTA is easily deployed, these firsts three factors involving in-house deliverability infrastructure will not be easy to scale, specially regarding the deliverability monitoring suite or even more when talking about deliverability manager. Nowadays, it has become rather difficult to find well-versed operational deliverability experts.

As senior deliverability adviser since several years ago, DeliverNow decided to face these obstacles by providing a four-axed built-in solution.

DeliverNow releases “In-House Emailing Suite”

iES is DeliverNow’s breakthrough, a unique suite like no other in the deliverability market. The four elements herein are fully integrated and ready to be deployed by your organization once and for all — without any further developing. iES empowers you to experience increased deliverability providing constant close monitoring and field experience.

iES features:

  • A campaign management system: in charge of overseeing all of your marketing team’s demands; from list and email-template management, to landing pages and survey creation and segmenting (see full-characteristic schema below).
  • Specialized in PowerMTA-based routing solutions for many years, DeliverNow helps you to deploy this leading deliverability solution, exploited by most well-know email routers worldwide.
  • When talking about deliverability as well as senders’ reputation monitoring, expertise in a must. iES enables real-time email inbox placement monitoring, deliverability’s resources availability, domain and IP addresses reputation, etc.
  • Through iES, you will be constantly advised by your Deliverability Manager. He is responsible for the prompt reaction and troubleshooting, as well as for optimizing your infrastructure, rendering it capable of overcoming new challenges and of evolving according to your demands.

Want to know more about iES? Feel free to contact DeliverNow.